Germany’s favourite drink: coffee. For the Federal Republic the aromatic beverage made from roasted beans is both an economic factor that should not be underestimated and an expression of a prevailing, commonly shared and experienced way of life. This year for the first time the power bean was celebrated with its own special day. The 29th September is from now on officially named “Day of Coffee”. The TV moderator, journalist and author Nina Ruge is patron. The “German Coffee Association” organized numerous events and promotions where coffee lovers and friends celebrated new ways to enjoy coffee. You can find more about this day’s events and the aromatic bean at
www.tag-des-kaffees.de.
RASTAL also participated in the overall promotion and incorporated the logo developed by the University College for Design in Offenburg into the design of the “Jamaica” coffee mug. This coffee mug was used for serving at the events and as a give-away throughout Germany. Its striking form will be well remembered by many of the visitors – after all they held the mug for a “delicious-coffee-long while” in their hands. The high recognition factor of its shape and the logo makes this coffee mug an ideal advertising medium. For every enterprise and every occasion.
