"Ramazzotti wool hat on-pack campaign".

 

A seasonal promotion that was to position the Ramazzotti brand with the consumer during the winter months. In cooperation with RASTAL, a Ramazzotti wool hat in two different colours (blue and red, corresponding to the brand's logo) was created and manufactured in China. The hats were to be marketed with every Ramazzotti bottle in the framework of an on-pack campaign launched in the German food retail sector. RASTAL established a bonded warehouse for this purpose, and took charge of unloading the containers filled with bottles and wool hats. Using a special packaging solution, the hats were fastened to the bottles and prepared for distribution. The filled displays were then dispatched per truck by RASTAL. Logistics and more - from RASTAL.