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The Jim Beam Exclusive Glass developed and produced by RASTAL was to be marketed as a free gift with the bottle to complement a promotion in the German retail food sector. RASTAL set up its own bonded store, took over the unloading of the containers, the "sleeving" of the glasses onto the bottles, the complete warehouse logistics and last but not least, loading and delivery of forty-five containers each with 17,640 bottles. To date over one million glasses have been produced and around 850,000 delivered on-pack.
Wolfgang Lichius, Senior Brand Manager, "Maxxium": "The customer response was and is overwhelming. Furthermore, the Exclusive Glass has, without doubt, benefited our image, besides the additional turnover that the glass on-pack promotion carried out together with RASTAL has generated." Finally, the Exclusive Glass made by RASTAL is additionally marketed as "Homestyle" product in a matching gift pack in the non-food departments of German retail outlets.
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