DESIGN. By Experts. DESIGN. By Experts. DESIGN. By Experts. DESIGN. By Experts.

DESIGN. By Experts.

Carsten Kehrein
Chief Designer

RASTAL design brings taste to life ...

… with creative solutions that have been playing a key role in the world of modern glass design for many decades. Drawing on a wealth of expertise, experience and innovative technology, RASTAL creates solutions that showcase a brand’s unique character with pizzazz and contemporary charm.

“In today’s modern brand landscape, beverage enjoyment is to provide a branded consumer experience. Apart from the shape and labelling of the beverage bottle, only well-conceived drinking glass design and a bespoke decoration reflecting the brand’s unique identity will ensure powerful differentiation and thus a competitive advantage in the marketplace. Conceived with just this idea in mind, glass and decoration designs by RASTAL make ideal brand awareness drivers: They contribute to strengthening the image of the brand and smartly transform beverage enjoyment into a total brand experience.”

Carsten Kehrein, RASTAL Chief Designer

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THE DESIGN PROCESS:

CRAFT MASTER ONE

Explore the design process surrounding Craft Master One – the modern glass for genuine craft beer enjoyment. The sensorially well-conceived shape of the glass, its fill-level indicating profile as well as its versatility for varied beer styles bring functional appeal and thus added value to any catering and hospitality venue.

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GOAL

Successful brand differentiation at the very moment of consumption.

SOLUTION

An individually created glass design testifying to a unique marriage: namely of brand identity with the promise of pure pleasure – epitomised in RASTAL Exclusive Glass design. Masterfully conceived as an expression of a brand’s true and distinctive personality in clear differentiation from the competition and thus a key marketing instrument of successful brands worldwide.

THE DESIGN PROCESS

THE BRAINS EXCLUSIVE GLASS

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RASTAL plays a key role in shaping the world of modern glass design. Honoured with more than 180 design prizes and awards conferred since 1974, RASTAL enjoys worldwide recognition as a supplier of success-boosting brand solutions.

Since 1974, RASTAL designs have been honoured with more than 180 international prizes and awards. Enumerating them all would go beyond the scope of this website section. However, here is a list of coveted recognitions which the RASTAL Design Studio has received over the past three years.

SOCCER PROMOTIONAL GLASS

2015

German Design Award SPECIAL MENTION 2015

CHAMPION

Designer: Carsten Kehrein, 2014
SOCCER PROMOTIONAL GLASS

Every inch a “star striker” in any soccer promotion: the stylish, dynamic tumbler body and the strong solid base featuring a relief-textured ball merge into a well-balanced overall design. This visually appealing glass creation scores high also in functional terms: the large decoration surface provides a perfect stage for brilliant branding in promotional campaigns, while the soccer ball element gives the glass a stable platform to rest on.

LATTE MACCHIATO SPEZIALGLAS

2014

German Design Award NOMINEE 2014 iF product design award 2009 GOOD DESIGN

SAVONA

Designer: Carsten Kehrein, 2008
LATTE MACCHIATO – A SPECIAL GLASS FOR A VERY SPECIAL BEVERAGE

Form follows function – looking at the special features of Rastal’s latte macchiato glass, this rule is a true categorical imperative because what would the classic Italian coffee beverage be without the visually appealing separation of milk, espresso and milk froth! One characteristic of this innovative special glass is the thickened wall in the grip area. It clearly prevents the beverage from cooling too quickly and ensures that the layers will remain neatly stacked in the glass for a long while. This effect is even more enhanced by a ledge provided on the inner wall surface of the glass vessel. By the way, the ledge also allows a huge number of glasses to be safely stacked on top of each other. This innovative design was developed in cooperation with coffee specialist Dr. Steffen Schwarz.

WEIZENBIERGLAS

2013

DESIGNPREIS RHEINLAND-PFALZ´13 Preisträger reddot design award winner 2012 GOOD DESIGN

MONACO SLIM

Designer: Carsten Kehrein, 2011
WHEAT BEER GLASS

The distinguishing design feature of the wheat beer glass MONACO SLIM is the elegant, elongated silhouette which gives the glass a more slender-bodied and taller appearance compared with conventional wheat beer glasses. Sensory tests confirm the positive effect of the glass’s well-balanced proportions on the serving properties and aroma development of beer. This attractive feature, in tandem with the glass’s decoration friendliness, creates the perfect setting for unadulterated wheat beer enjoyment.

Over the past 10 years alone, RASTAL’s Design Studio has created and implemented more than 100 different Exclusive Glass concepts.
What can we do for you?

CONTACT POINT

RASTAL DESIGN STUDIO
Carsten Kehrein QR CODE Carsten Kehrein Carsten KehreinChief Designer

Telephone: +49 2624 16-192

E-Mail: carsten.kehrein@rastal.com