The Origin – Italian Design
The “cradle” of RASTAL’s glass range for craft beers lies in the TEKU goblet, which was received with quite some amazement when it was first presented at the Brau Beviale trade fair in 2010. TEKU is a beer-tasting glass that was created by RASTAL’s Italian subsidiary a few years ago. With its long stem it bears greater resemblance to a red-wine glass than to a beer glass. The partner in the creation was Italy’s cult brewer Teo Musso, acting in collaboration with Kuaska, aka Lorenzo Dabove, the famous Italian beer sommelier. The idea behind the concept was to provide the glass with an unusual curvature and an upward-widening, yet straight-lined rim area that would synergise with each other, thus allowing each beer to fully unfold its unique wealth of aromas.
Status Quo: Significant Growth Rates and Differentiation
TEKU is very well received in the marketplace, as is evidenced not only by the great interest in its very shape, but also by the many branded variants adorned with logos and decors, including the logoed version selected for the successful beer festival “Braukunst Live!”. And, last but not least, TEKU is evolving over time – it is now also available with an integrated beer colour scale.
Due to the great popularity of the TEKU goblet, RASTAL’s in-house Design Studio has meanwhile created four siblings to complement the original glass. The new entries to the product family, which were presented for the first time at the 2012 Brau Beviale trade fair, are ideal not only for professional tasting, but also for appreciating and enjoying craft wheat beers, top-fermented dark beers and other heavier styles in everyday scenarios. With these four variants, RASTAL is consistently building on the success of the elegantly curved TEKU beer goblet that was originally conceived as a perfect tasting glass. Each of these glasses promises a unique sensory experience when paired with its respective beer style.